Spring Summer 2022 introduced by JOSEPH Co-Creative Directors Anna Lundbäck Dyhr and Frederik Dyhr.  Playing on the iconic elements of the house, Spring Summer 2022 brings together JOSEPH’s luxury sensibility and effortless sense of style, with a focus on exacting craftsmanship, considered fabrics and layerable separates for the modern, versatile woman.


A collection celebrating the warmer seasons with bold and empowering clothing, inspired by a sense of mobility and timeless ease. Relaxed yet elevated separates, cotton dresses, effortless skirts and luxurious knitwear sit alongside cashmere coats and linen suiting. Nappa leather features in styles that will endure: trousers, bermudas, tunics and shirts.



spring '22


aktuell in der boutique






As the sixties drew to a close, Casablanca-born Joseph Ettedgui imagined a revolution in the way we buy fashion and so created a conceptual boutique to discover new ideas and new designers. Joseph brought Kenzo and Castelbajac to the world's attention, championed Azzedine Alaïa and Yohji Yamamoto, chose Norman Foster to design a store, and was the first in London to sell Prada.

Then in 1972 the JOSEPH in-house label was launched, placing importance on luxury essentials. Today, under the creative direction of Louise Trotter, JOSEPH has become a contemporary designer brand respected worldwide. Each men’s and women’s collection, shown during London Fashion Week, explores the nuances of personality through intimate detail, sartorial techniques and luxurious fabrications. An essential framework of wardrobe icons—the pant, the sweater, the blouse and more—are established as new and modern classics. The codes of the house are deconstructed, personalised, twisted. 

Just as its stores were places to meet and share ideas, attracting designers, models, editors and photographers, JOSEPH—the label, the brand—is once again a focus for creativity, somewhere to find inspiration.

JOSEPH will continue to define the style of the coming decades just as it did so powerfully in the past.