A FAMOUS FASHION BRAND FROM ESTONIA - THE STORY
DIANA ARNO is not just a womenswear label. It’s always something more.
It’s the attitude, lifestyle, the way of thinking. It’s your unique self, radiating outside from your style.
The history of the brand dates back to 2011, when its founder Diana Arno decided to follow her passion by starting designing feminine made-to-measure cocktail dresses. A couple of years later, she opened her first store in Tallinn. In 2015, DIANA ARNO introduced the very first ready-to-wear collection at Tallinn Fashion Week, transforming Estonian fashion history by bringing the world-renowned supermodel Carmen Kass to walk down the runway for her show, which was the first (and until now the only) time Carmen modelled in her homeland.
Since then, DIANA ARNO expanded to include some statement woollen coats, glass-walled office appropriate dresses, street-style staples from denim, premium quality T-shirts, but also flowy resort dresses and even accessories to her collections. In addition to Tallinn Fashion Week, DIANA ARNO’s collections were shown at Riga Fashion Week and Tbilisi Fashion Week and featured in Vogue.co.uk, Vogue.ru, Glamour, Now Fashion and also local online and offline magazines, such as Mood, Säde, Anne & Stiil, Delfi, Catwalk.
Each collection is made to satisfy the major style needs and fulfil the outfit dreams of urban women who, while having their feet standing confidently on the ground, let their thoughts fly between the colourful clouds at sunset. With a nod to designer’s cultural heritage, there are always the right prints, colours and silhouettes to match the mood of each of the 4 seasons in our homeland. Sunny spring and summer are welcomed with more soft and romantic appeal, offering a range of flowy maxi dresses, elegant cocktail dresses and casual picks with special details. When the temperature drops in autumn and winter, the collections fill with edgy, yet elegant garments that fit the rhythm of a big city perfectly – from practical coats to red carpet worthy gowns. But no matter the season, DIANA ARNO’s clothes are always uncompromisingly feminine: playful details, tailored finishes and signature styles imbue every single item with effortless and sophisticated feel, necessary to create an outstanding, timeless and memorable outfits.
DIANA ARNO’s manifesto is to unite luxury and comfort, creating timeless and feminine clothes with eye-catching details that would carry you smoothly from work to cocktails, from workweek to weekend.
AUTUMN 2019 IN THE STORE