What For Shoes

the story of WHAT FOR



Luxury shoe specialist , WHAT FOR has created a chic and nomadic atmosphere throughout its collections perfectly combining quality and originality of the models. WHAT FOR is founded in 2008 in Asia by Stella Fashion Group (manufacturing group specializing in luxury shoes since 1982) . WHAT FOR first store was born in Paris in the famous Marais district. Then the second shop opened a few months later in another famous area : the Saint Germain district . The brand is now sold in more than 500 places worldwide .


Expertise and Innovation 

WHAT FOR pays special attention to the quality of its products. insoles mainly leather , top leather shoes also , WHAT FOR shoes are made in specialized factories. Two creative laboratories are present in Europe , one in Paris and the second in Venice. Our teams of international designers research each season models who will combine the trend, comfort and chic.


You and Us 

Always looking for the ultimate retail fashion and nobility of materials, active & urban women with timeless elegance will recognize themselves in WHAT FOR. the WHAT FOR woman are creative and intelligent, displays its convictions. Immerse yourself in the free and innovative world of blog WALK FOR WHAT FOR you unearth that new musical and artistic talents of all kinds as well as the latest fashion trends .